One of the main reasons why retail shops are widely adopting LED lights is that they illuminate products more brightly at a lower cost than traditional lighting. Since retail displays play a big role in how well products sell, it’s advantageous for retailers to use the most effective lighting possible. Here are essential points to remember when considering LED lights for retail shops.

Different Lighting Schemes

Retailers must be aware of various lighting configurations within a store that serve different purposes. Ambient lighting, for example, involves creating conditions that reduce shadows. Task lighting refers to providing lighting sufficient for employees to accomplish work activities, such as making transactions with customers.

Accent lighting is used to showcase retail products or displays. Decorative lighting is added to enhance an atmosphere or emphasis a brand. Each of these lighting methods works well with LED lighting for retail shops.

Whatever type of lighting is used in a store will dramatically affect the mood, which has been proven in countless marketing studies. Darkness can generate a gloomy atmosphere, for example, while brightness promotes a more upbeat atmosphere.

Why LEDs Outperform Traditional Lights

A key reason why an LED light outperforms a traditional incandescent or fluorescent light in terms of brightness and durability is that it uses less electricity. With less wear and tear there is also less maintenance, as once LEDs are installed they work for thousands of hours without any repair work necessary.

While traditional lights can be used for limited configurations, LED lights are flexible and can be configured for a wide range of retail applications. Checkout stands often require different types of lights than dressing rooms or displays unless you use multi-purpose LED lights for retail shops. You simply have much more control over lighting with LEDs in addition to the benefits in quality and energy efficiency.

A typical LED light provides over 100,000 hours of illumination, although higher quality bulbs can last as long as 155,000 hours. Using half the amount of energy as traditional lights, LED lights for retail shops can cut costs enormously on energy. While halogen bulbs are more energy-efficient than fluorescent lights, both have much shorter lifespans than LED bulbs. One of the reasons why LEDs are more durable is that they are able to withstand extreme heat.

Several major retailers, including Macy’s, have announced they are moving toward replacing 43-watt halogen bulbs with more efficient 17-watt LED lamps. These retailers are making a widespread impact and influencing smaller shops to follow suit as LEDs help cut energy costs.

Determining Retail Lighting

LED lighting offers plenty of long-term advantages, which is why it costs more upfront. A store manager must weigh the pros and cons when deciding on a lighting system. If the current budget allows for premium purchases, then LEDs are clearly the superior choice, providing high quality performance at cost savings. Contact us to learn more about Titan’s durable, high-quality lighting solutions, perfect for retail environments.


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