Every business deals with lighting as a core necessity to their operation. However, when you’re operating on a tight budget, it’s important to take a close look at the attendant costs. Many energy-efficient businesses have turned to LED lighting in favor of traditional bulbs. Although LED lights can represent a bigger up-front investment, they quickly demonstrate long-term energy savings that pay off. However, when calculating the savings of your lighting choices, it’s also important to look at the ROI of higher-quality lighting, and how it affects your business.

Overlooked Benefits of Superior Lighting

Studies show that the human eye is most responsive to lighting at certain wavelengths. That means it’s possible to experiment with lighting for retail displays to analyze the amount of lighting that works best for inquiries and sales. Colored lighting has also proven to be a factor for farmers who depend on quality of light to drive production in a greenhouse.

The fact that certain levels of illumination are perceived more favorably than others means making the right adjustment can increase retail sales. Studies show that consumers are often ready to buy at retail stores and are influenced by displays. Big box stores, furniture stores, jewelry stores, and other establishments that sell expensive goods should consider superior lighting as a revenue-boosting strategy.

How to Maximize Energy Efficiency

The LED is one of today’s most energy efficient technologies, according to the U.S. Department of Energy, using 75 percent less energy than incandescent bulbs. Furthermore, LED lights last 25 times longer. In general, the more individuals adopt the technology, the greater the impact will be on energy savings for the broader economy.

The reason many local governments have adopted LED for street lighting is that they last for several decades and do not require much maintenance. Since LEDs emit light in a specific direction, there is less need for reflectors and diffusers to trap light.

In order to maximize energy efficiency, you should estimate what your return on investment will be by swtiching to an LED system. Once you compare the differences between old lighting and LEDs, you will easily see you’ll get more mileage out of LEDs while accumulating enormous savings that can be spent on marketing or R&D. Consider all of the following:

  • Long-term energy usage
  • ROI of superior lighting
  • Maintenance costs of buying and replacing bulbs


Energy savings for LED lights can be measured and used for strategic financial planning. Visit our return on investment calculator at Titan LED Lighting Solutions to figure out your energy savings.


With a growing network of agents, Titan LED brings professional services and commitment to exceptional levels.